Skip to content
English
45 Jahre Feichtinger Aktion Eheringe Cashback

45 years of Feichtinger

Feichtinger Schmuckhandel – Austria’s No. 1 wedding ring specialist


For 45 years, Feichtinger Schmuckhandel has stood for quality, craftsmanship and unforgettable moments. As Austria's leading wedding ring specialist, we have made it our mission to celebrate your love and connection with high-quality jewelry.

What once began as a modest shop in Graz has developed into a renowned brand with 22 stores across the country. The secret of our success lies in our dedication to perfection and our understanding of our customers' wishes. Every piece of jewelry that leaves our factory is carefully and lovingly made by hand. We combine traditional techniques with modern design to create timeless and elegant creations.

rings feichtinger

Why Feichtinger:


- Incomparable quality: Each of our wedding rings is made with the utmost care and the finest materials. The pieces of jewelry are designed in our own workshop in Graz and hand-crafted by our 50 goldsmiths. This is where unique wedding rings are created for unique people.


- Exclusive design: At Feichtinger Schmuckhandel, everything revolves around tailor-made customer requests. The focus is on individual production, where the entire process is tailored to the customer's ideas and concepts. The range of these approaches is impressive and reflects individual creativity.


- Personal service: Bridal couples at Feichtinger appreciate the personal advice, the relaxed atmosphere and maybe even a glass of sparkling wine - everything to make the moment of choosing the perfect rings particularly pleasant.

Let's write your very own personal story together. Visit us today in one of our stores and discover the magic of our wedding rings!

The success story of Feichtinger

1979: Foundation of the sole proprietorship Mag. Erwin Feichtinger at Josefigasse 41 in Graz.


1981 - 1982: Opening of the first branch in Weiz, then another in Leibnitz.


1983: Founding of the first goldsmith workshop in Peinlichgasse in Graz.


1984 - 1986: New stores throughout Austria: Klagenfurt, Salzburg, Vienna, as well as two branches in the Segro wholesale markets in Graz and Wels.

1988: The company headquarters is moved to Josefigasse 5-7, bringing sales, workshop and office under one roof. Aunova Schmuckerzeugungs Ges.mbH is founded

1990: A company headquarters and a sales office are founded in Pforzheim, Germany, the so-called Gold City.

1989 - 1992: The branch network is expanded to include five locations in Innsbruck, St. Pölten, Eisenstadt, Wiener Neustadt and a second branch in Vienna.

1994: With the purchase of Helmut Waiglein Ges.mbH, the branch network is expanded by 13 locations in one fell swoop. The group of companies thus becomes Austria's second largest jewelry retail chain.

2001 - 2002: Feichtinger takes over the jewelry department in seven Metro hypermarkets with its own branches. Branch opens in Marbella on the Costa del Sol in Spain.

2004: The Hotel Feichtinger opens at Lendplatz 1A in Graz.

2006: Company founder Mag. Erwin Feichtinger dies far too early at the age of 53. Supported by senior boss Monika Feichtinger, who helped build the company alongside her husband, it is now successfully continued in the second generation by sons Christian and Markus.


2010: Wedding ring production is set up. This project is to be realized using the latest technology and the know-how of specially trained goldsmiths.



2014: The so-called wedding ring hall in Graz is built to accommodate all new machines and employees in one location. Feichtinger has now become Austria's number 1 wedding ring specialist and produces the majority of all jewelry in its own factory in Graz.


2018 - 2019: The branch and the company headquarters in Graz's Josefigasse are being remodeled and completely renovated. Customers can now relax and receive advice in the brand new wedding ring lounge in a more comfortable way than ever before - a concept that will soon be successfully expanded to other branches throughout Austria.


2023: Opening of our largest jewelry store in Linz, Schmidtorstraße 2. Jewelry exhibition over 300m2 and spread over 3 floors. In addition, we offer an exclusive wedding ring lounge and a goldsmith on site.